Ein Beitrag von Walter Schärer
«Relevance» has become paramount in todays› marketplace. Simple customer segmentation is no longer good enough in the online channel. People are more demanding and web savvy than that these days. So how can Big Data help generate leads? Michael Mokhberi of Apptus at the EASDP 2013 in Amsterdam. Customers move, change habits, etc. When a [...]
Der Artikel Using Big Data for Lead Generation ist ursprünglich auf Online Marketing Blog von Walter Schärer erschienen.
